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The Reason Agency Owners Can’t Catch a Break - Melanie Chandruang, Founder of WeConsult
Manage episode 435783410 series 3579283
Contenuto fornito da Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Melanie Chandruang (Founder of WeConsult) is a financial nerd, an operations whiz, and an expert integrator all rolled into one charming, no-nonsense package. She makes agencies more profitable, sellable, and run like well oiled machines by optimizing their operations.
For the last 6 years, Melanie has been serving agencies with operations consulting or fractional ops work, helping them scale all the way to exits. Agency owners typically come to Melanie with very specific needs, revolving around their inability to consistently service clients due to the fact that the owner is too involved in the day to day delivery.
Melanie’s agency journey started when she founded a devshop, which is where she discovered that her true passion lies in operations. Soon enough she learned that her role was very complimentary to the creative work that was being done by her team members. It took a few years for her to fully understand exactly how valuable her skills are in the agency world, and after seeing multiple managers fail to truly advocate for their teams and add real value she created her own unique approach that really bridged the gaps she experienced first hand.
Tune into the full episode to learn more on how to handle operational problems!
HIGHLIGHTS:
0:00 Intro
1:07 Scale operations to exit
4:47 The real problem with agency operations
6:57 How Melanie found operations
9:57 Owners struggle most
12:02 What type of agencies Melanie works with
14:05 The Million Dollar Problem
17:57 Look beyond the numbers
Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Melanie - https://www.linkedin.com/in/melaniechandruang/
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