The Evolving Role of Sales and Marketing in Asset Management

GAIN Meets...

In this episode, GAIN trustee Rahul Moodgal sits down with Georgina Witter, UK Institutional & Intermediary Sales Associate at Brown Advisory, to explore the exciting world of sales and marketing within asset management.

We kick things off with a whistlestop tour of Georgina's career journey, from her early days to landing her current role. She shares what sparked her interest in the industry and how sales and marketing fit into the broader picture at Brown Advisory.

As the conversation unfolds, we dive into how the role of sales and marketing in asset management has evolved over the years, what a typical day looks like, and the key responsibilities that come with the job. Georgina breaks down the essential skills needed to succeed, from financial knowledge to the art of client engagement.

Ever wondered what it's really like to work in this field? Georgina doesn't shy away from discussing the more challenging parts of the job, including dealing with rejection and staying motivated in a competitive environment. She also offers a candid look at how sales and marketing teams build strong client relationships and keep prospects engaged.

For those considering a career in the investment management industry, Georgina shares invaluable career advice, the importance of networking, and what she's learned and enjoyed most about her journey so far. Whether you're just starting out or looking to pivot into a new role, this episode offers a real-world glimpse into the dynamic and rewarding field of sales and marketing in asset management.

Tune in to get inspired, gain insights, and maybe even find your future career path in investment!

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