Marketing Analysis: Garena Free Fire Max and PUBG New State! Ft. Matej Lancaric & Nebo Radovic

GameMakers

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2y ago 1:05:31

MP3•Pagina principale dell'episodio

We breakdown the mobile marketing activities of both Garena Free Fire Max and PUBG: New State, comparing and contrasting the user acquisition initiatives deployed in both games.

We first start with a high-level overview of the top 3 mobile shooter games: PUBG Mobile, Call of Duty Mobile, and Garena Free Fire.

Joining to review, discuss, and add meaningful insights to the presentation from SocialPeta we have 2 of the best mobile marketers in the world.

SPEAKERS:

- Matej Lancaric, current UA consultant but formerly from SuperScale and a bunch of other companies, has launched a ton of mobile games throughout his career

- Nebo Radovic, formerly from a bunch of really great game companies that did mobile marketing but currently at Zynga

Note: SocialPeta examined the UA activity in both games and they created the report covered in the video.

👇 EPISODE LINKS:

- SocialPeta: https://socialpeta.com/

- Matej: https://www.linkedin.com/in/matejlancaric/

- Nebo: https://www.linkedin.com/in/nebojsaradovic/ SUBSCRIBE TO GAMEMAKERS:

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