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Episode 3: Jean, Jean, the branding machine
Manage episode 300335625 series 2972131
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Jean talks about branding & identity & getting clear about how you/your business shows up in the world. What do people take away from encountering you?
Topics we explore:
- Where do you start with branding?
- What is a personal brand versus a business brand?
- Social media etiquette - are followers our friends?
- Consistency
- The cost of being always “On” as a personal brand
Cool links:
- This episode’s worksheet - Writing a mission & vision statement, getting clarity about how you're viewed as a person/business
- Merry's How to Build a Brand handbook
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