Gay Gaddis: Founder. Author. Artist. Trailblazer.

Get Real with Caroline Hobby

Gay Gaddis is a very close family friend. She has literally watched me grow up. Her son Ben introduced my sister to her husband. Now that I am a grown woman, I have had the chance to really understand what a badass Gay is. She started T3, the largest owned female owned digital marketing agency in the country, based out of Austin Texas. She is self made and overcame many obstacles in a man’s world, but always learned how to work smarter, more thoughtful and outside of the box. As an employer of many women, and a mother herself, she quickly realized being a parent should not stop you from being a successful working professional. So she created UNDER, a program that allowed parents to bring their kids to work. That’s the thing with Gay. She doesn’t view family and work as 2 separate entities. She wants her employees to be fulfilled and she takes the time to find their strengths. If she hires someone for one reason but realizes they work better on another team, she pays attention and moves them to where they thrive. She is also an artist, painting many Texas landscapes, an author of COWGIRL POWER, a book written to help women develop personal power and lead like fearless cowgirls, and a rancher. Gay offers so much wisdom to women especially about how to preserve, find your way and thrive in big industry.

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