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Contenuto fornito da Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Unlocking Donor Insights: The Power of Journey Mapping & Touchpoint Audits

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Manage episode 443229738 series 2388146
Contenuto fornito da Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Omni-channel fundraising strategies are the foundation of every nonprofit we work with. But to ensure you’re reaching the right donors with the right messaging, you need to step back and evaluate every constituent relationship and communication. A touchpoint audit is part of a larger journey-mapping exercise that lays out the many ways donors and leads interact with your organization. In this episode of the Go Beyond Fundraising podcast, Matthew Mielcarek, SVP of Analytics & Insights Strategy, walks us through this valuable tactic. You’ll learn: How to begin journey mapping Why it’s important to put on your “donor hat” How the donor vortex comes into play How touchpoint audits differ for new leads vs new donors Why it all comes down to stronger donor relationships
  continue reading

199 episodi

Artwork
iconCondividi
 
Manage episode 443229738 series 2388146
Contenuto fornito da Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Omni-channel fundraising strategies are the foundation of every nonprofit we work with. But to ensure you’re reaching the right donors with the right messaging, you need to step back and evaluate every constituent relationship and communication. A touchpoint audit is part of a larger journey-mapping exercise that lays out the many ways donors and leads interact with your organization. In this episode of the Go Beyond Fundraising podcast, Matthew Mielcarek, SVP of Analytics & Insights Strategy, walks us through this valuable tactic. You’ll learn: How to begin journey mapping Why it’s important to put on your “donor hat” How the donor vortex comes into play How touchpoint audits differ for new leads vs new donors Why it all comes down to stronger donor relationships
  continue reading

199 episodi

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