018: Building Your Brand on Social Media: Tips from Khrysten Hollis

Goldie Links Permanent Jewelry Podcast

In this exciting episode, we sit down with the fabulous Khrysten Hollis, a social media guru, talented photographer, and all-around awesome friend. Khrysten, a busy mom of four and a newly engaged bride-to-be has been rocking the photography world since 2019. She’s here to spill the tea on creating a standout social media presence for your brand, with a special focus on permanent jewelry. Tune in and get ready to elevate your social media game with Khrysten Hollis!

Krysten shares the importance of having a good vision for your brand. Keep your photography consistent by working with the same photographer so they can grow with you and get to know your brand intimately. Consistency is key in creating a recognizable and trustworthy brand image.

Let's chat about impostor syndrome! Don’t feel pressured to post. Just post it! Have the confidence to share your passion. If you have a love and a vision for something, be confident. Even if it’s just your logo, just get started. The journey of a thousand posts begins with a single click. People follow brands because they connect with the person behind the brand. Show your face! Your followers will continue to follow because they like you, know you, and trust you. Your brand is not just your product or service; it’s you and your process. Whether it’s making handmade jewelry or unpacking orders, let your audience in on the journey. Don’t get caught up in being perfect. Just post it and get out there. Avoid the trap of comparison. Remember, don’t compare your day one to someone else’s day 1000. Focus on your growth and progress over time.

Engage with your followers, check your insights to see when your audience is most active, and plan your posts accordingly. Remember, the more you show up and stay consistent, the easier it will get to post. Get uncomfortable, be vulnerable, and make genuine connections with your audience. Happy posting!

Here are some fun content ideas to spark your creativity!

• Unwrapping Chains: Capture the natural light shining through a window while you unwrap chains.
• Behind-the-Scenes: Show the process of making your jewelry, setting up your workspace, or organizing charms.
• Feature Posts: Highlight your best-selling chains or products.
• Weekly Recaps: Create a reel summarizing your week.
• Testimonials: Share stories and testimonials from your customers about why they love their jewelry stacks

Links

• Khrysten Hollis on Instagram and TikTok: @khyrstenhollis
• Goldie Links Society: www.goldielinkssociety.com

Instagram: @goldielinkssociety