Making Sense of the Instagram Algorithm

Good Content with Shannon McKinstrie

Let’s talk about the Instagram algorithm, it’s not that scary, I promise! The overall goal is simple: keep users on the app. Remember, the algorithm rewards good content! I’m going to walk you through the differences between connected and unconnected reach, along with key factors like watch time, likes, and shares. We’ll also look at a few viral reels right now and I’m sharing some easy ideas you can run with!

In this episode we’ll be covering:

• Understanding the goal of the Instagram algorithm and how to make it work for you.
• Do some types of engagement matter more than others? We’ll talk through the different types of engagement, like shares, likes and saves.
• Two types of content reach: connected vs. unconnected.
• Content engagement metrics and key indicators that can affect your content ranking.

Links to reels in this episode:

• Reel #1: Birthday Traditions
• Reel #2: Never forget the paint color
• Reel #3: Costco Hacks

Other episodes you might have missed:

• Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’s
• Episode 029: Tailoring Successful Reel Techniques to Your Niche
• Episode 030: Attract New Followers with Talk to Camera Reels
• Episode 034: Is Engagement the Most Important Metric on Instagram?

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