SEO Strategies to Optimize Your Instagram Content

Good Content with Shannon McKinstrie

Now that you have good content, it’s time to optimize it! In this episode we’re going all in on keywords, hashtags, and SEO. There's been a lot of buzz and even some fear-mongering about changes to hashtags and how they impact your reach. But don't worry, I'm here to set the record straight and give you some practical tips to optimize your Instagram content.
We'll discuss how hashtags are still an important way to categorize your content and get discovered, even if they don't boost reach quite like they used to. I'll also share key places to incorporate keywords, like your name field, bio, on-screen text, and captions. Let's jump in and discuss how to leverage SEO principles to get your content in front of the right audience on Instagram!
In this episode we’ll be covering:

• The impact of user behavior and the way people are consuming content on Instagram.
• Adapting and evolving your content strategies while continuing to use your core messaging.
• How to optimize your Instagram account with keywords, hashtags, and SEO.
• Why categorizing content is important, leading to increased discoverability and visibility.
• Continuing to use specificity in key words and phrases to enhance your Instagram bio and strengthen your reels, hooks, and captions.
• Ensuring hashtags are aligned with the content so it is accurately categorized.
• I’m sharing my favorite way to find the perfect keywords and phrases, all it takes is a quick search!

Episodes You May Have Missed:

• Episode 14 - Why Creating Specific Content Leads to Higher Engagement
• Episode 12 - Ditching the Toxic Advice on Instagram
• Episode 8 - Creating Content That Starts a Conversation
• Episode 5 - Create Shareable Content to Increase Your Reach with the 3 S’s

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