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MART VIRKUS. All about CRO – conversion rate optimization
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Contenuto fornito da Marelle Ellen ja Andreas Unt, Marelle Ellen, and Andreas Unt. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Marelle Ellen ja Andreas Unt, Marelle Ellen, and Andreas Unt o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
All about conversion rate optimization with Mart Virkus, previous Marketing Team Lead at Toggl and current Growth Marketer at Contentfly.
• When should one start with CRO?
• How to understand the customer journey?
• How to prioritize experiments?
• Where to store the lessons learned?
Additionally, Mart disclosed his percentage of failed experiments (and how to avoid feeling demotivated) and his absolute favorite source of CRO knowledge. Enjoy the episode! ♡
Mentioned tools:
• Hotjar
• Notion
Recommendations:
• CXL blog
The episode was hosted by Marelle Ellen, CMO of Promoty, and Andreas Unt.
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