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Behind Temu's Digital Advertising Landslide

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Contenuto fornito da Smarter Ecommerce. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Smarter Ecommerce o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Temu's advertising has been at the center of countless headlines in recent months. However, journalists don't know advertising well enough and don't have the data necessary to tell the full story. Mike has monitoring Temu for months – and mega-advertisers like Amazon, Wish, and eBay for years. He ties together all of his research on Temu so far into a single story exploring their dramatic rise, and their performance impact on other advertisers. This episode isn't Wall Street analysts or regular consumers, it's for ecommerce advertisers and operators, and it's a story that no one else can tell.Please note there is a lot of data in this episode and you might want to watch the video feed for the best experience.

  continue reading

Capitoli

1. Behind Temu's Digital Advertising Landslide (00:00:00)

2. Introduction to Video Podcast Format (00:00:09)

3. Competitor Prevalence and Power Analysis (00:09:59)

4. Impact of Teemu on Google Ads (00:23:49)

5. Video Podcast for E-Commerce Growth (00:38:37)

62 episodi

Artwork
iconCondividi
 
Manage episode 415380915 series 3371120
Contenuto fornito da Smarter Ecommerce. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Smarter Ecommerce o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Temu's advertising has been at the center of countless headlines in recent months. However, journalists don't know advertising well enough and don't have the data necessary to tell the full story. Mike has monitoring Temu for months – and mega-advertisers like Amazon, Wish, and eBay for years. He ties together all of his research on Temu so far into a single story exploring their dramatic rise, and their performance impact on other advertisers. This episode isn't Wall Street analysts or regular consumers, it's for ecommerce advertisers and operators, and it's a story that no one else can tell.Please note there is a lot of data in this episode and you might want to watch the video feed for the best experience.

  continue reading

Capitoli

1. Behind Temu's Digital Advertising Landslide (00:00:00)

2. Introduction to Video Podcast Format (00:00:09)

3. Competitor Prevalence and Power Analysis (00:09:59)

4. Impact of Teemu on Google Ads (00:23:49)

5. Video Podcast for E-Commerce Growth (00:38:37)

62 episodi

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