Vai offline con l'app Player FM !
From the first banner ad ever to generative AI in adtech: chatting with Data Axel's Tom Zawacki
Manage episode 382023810 series 3236021
He helped sell and launch the first-ever banner ad: the (in)famous AT&T "have you ever clicked here ... YOU WILL" ad. Now he's focused on generative AI in advertising in marketing.
In this Growth Masterminds, we chat with Data Axle's Tom Zawacki about the history and the future of marketing and advertising. Ultimately, we chat about generative AI and how it will impact the creation and personalization of ads.
We also hit social media, influencers, Taylor Swift -- yes, once a client -- and that good-old-fashioned marketing methodology: omnichannel.
136 episodi
Manage episode 382023810 series 3236021
He helped sell and launch the first-ever banner ad: the (in)famous AT&T "have you ever clicked here ... YOU WILL" ad. Now he's focused on generative AI in advertising in marketing.
In this Growth Masterminds, we chat with Data Axle's Tom Zawacki about the history and the future of marketing and advertising. Ultimately, we chat about generative AI and how it will impact the creation and personalization of ads.
We also hit social media, influencers, Taylor Swift -- yes, once a client -- and that good-old-fashioned marketing methodology: omnichannel.
136 episodi
Tutti gli episodi
×Benvenuto su Player FM!
Player FM ricerca sul web podcast di alta qualità che tu possa goderti adesso. È la migliore app di podcast e funziona su Android, iPhone e web. Registrati per sincronizzare le iscrizioni su tutti i tuoi dispositivi.