Vol 29 5k group booking fee. 6.5k retainer w/50k min annual spend. Content marketing. Meet Courtnie

HAR's Travel Agent Chatter | Friday 15

****** Transcript + Show Notes: https://har.news/vol29 Special thanks to today’s sponsor: Caffeine Today’s guest is a former professional fundraiser who put those skills to work and went from travel being a part time job on the side in 2017 to full time in June 2018. Here’s the thing to know though. Even with $2.5M in sales, that’s not the metric our guest watches. This travel advisor has niched down into groups—both destination weddings and celebrations groups—with a minimum of 10 rooms and an average spend of $500-1000 per guest, per day. The metric she does watch is the steady income that comes from her group booking fee of $5,000 per group and the 18 clients that are in her VIP club where there is a $6.5k a year annual retainer that has a minimum annual travel spend of $50k, and that doesn’t include air. For today’s guest, commission is just icing on the cake. Courtnie Nichols is a study in crafting the business of your dreams by thinking about what you want out of life and reverse engineering your business to fit the lifestyle you want. She only books one destination wedding a month. She takes most of Friday off and focuses on self-care. She lays out who she wants to work with and sticks to it. And December? Forget about it! She and the TravelBash team take the entire month of December off. So come along for an inspirational conversation with a travel advisor who isn’t afraid to do things differently and by doing so, has found a work-life balance others dream of and a steady income stream that no pandemic or natural disaster can wreak havoc on.