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The Secret to Improving Your Brand's Reputation
Manage episode 344545307 series 2895824
Contenuto fornito da Lee Carter and Maslansky + partners. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Lee Carter and Maslansky + partners o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
When you are trying to build (or re-build) reputation, your job is to disrupt the way people think. And to disrupt, you can’t just speak louder, you need to speak smarter. Instincts tell us to correct misperceptions. And our instincts are often wrong. Leaning in to facts and data often backfires. Change the narrative and you can change minds. Lee Carter and Michael Maslansky are joined by Senior Vice President Katie Cronen to discuss one of the often overlooked elements of reputation management, the effective use of language, message, and narrative.
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