))
Chapter 8 - Content Part 1: Messages
Manage episode 386351736 series 3507361
Contenuto fornito da Rasmus Houlind. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Rasmus Houlind o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely chapter 8:
CONTENT PART 1: MESSAGES
- What is a message?
- Variations from channel to channel
- Adapting message variants for different segments
- Using cultural differences in message variants
- Beware of poor translations
- Using parametrization for extra personalization
- Creating value for customers in your messages
- Category entry points
- Value creation in a broader perspective
- Using message variants when repeating a message
- Focusing on messages when working outbound
- Is it really for me?
- Personalizing the choice of communication channel
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
33 episodi
Condividi
