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Help Before You Sell: Authentic Business Marketing
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Contenuto fornito da Activate Your Podcast Ltd.. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Activate Your Podcast Ltd. o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Does marketing ever feel hard and time-consuming? What if instead, growing your business was as easy as talking to an old friend? Join Rob Drummond, Matthew Bliss, and me, Peter Daly-Dickson, to explore how, on Help Before You Sell. A podcast created by and for Activate Your Podcast. If you'd like to get started with your podcast, head to https://activateyourpodcast.com/.
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8 episodi
Segna tutti come (non) riprodotti ...
Manage series 3623992
Contenuto fornito da Activate Your Podcast Ltd.. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Activate Your Podcast Ltd. o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Does marketing ever feel hard and time-consuming? What if instead, growing your business was as easy as talking to an old friend? Join Rob Drummond, Matthew Bliss, and me, Peter Daly-Dickson, to explore how, on Help Before You Sell. A podcast created by and for Activate Your Podcast. If you'd like to get started with your podcast, head to https://activateyourpodcast.com/.
…
continue reading
8 episodi
Semua episode
×In this " Help Before You Sell " episode, Rob Drummond, Peter Daly-Dickson, and Matthew Bliss challenge the traditional marketing funnel! We ask: is there a more dynamic and engaging way to create a sustainable, trustworthy marketing strategy? Resources Mentioned: Gareth Everson's "Systemwise" podcast: https://www.youtube.com/watch?v=Hb8nWtXbDME&ab_channel=SystemsWise James Smith's Channel: https://www.youtube.com/watch?v=7S99tKGX9fc&ab_channel=JamesSmith Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/…
On the last episode, we were looking inward at identifying your unique genius. On this episode of Help Before You Sell , we're looking outward and asking: how can you climb inside the head of your ideal clients? Rob shares insights from the Robert Collier Letter Book , emphasising empathy in understanding customers' thoughts and needs, and the significance of active listening and humility in marketing, using tools like empathy maps. We finish the episode by exploring practical steps for sharpening your empathy skills! Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/…
Without understanding yourself and your unique zone of genius, there's no way you can help your clients achieve their true potential. In this episode of "Help Before You Sell," hosts Matthew Bliss, Peter Daly-Dickson, and Rob Drummond explore the importance of self-reflection and understanding one's story as a foundational step towards effective marketing and business growth. They discuss the pitfalls of traditional, effort-driven approaches and advocate for a value-first philosophy that aligns with one's core essence and authenticity. Rob emphasizes the need for deep inward reflection to identify unique strengths and values, which in turn fosters long-term, meaningful client relationships. Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/…
The first and most valuable way you can help your audience is by sharing your story. As Daniel Priestley says in Key Person of Influence, your story is a goldmine underneath your feet! So on this first episode, Rob, Matt and myself share a slice of our own stories, and discuss what 'Help Before You Sell' means to us. As you listen, have a think about your own story, too. Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/…
"Help before you sell" sounds simple in practice. But in the heat of the moment it's all-too-easy to leap into sales mode! On this episode we explore why this is such a problem, and why we love podcasting as a way to help people authentically at scale. Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/…
We have a saying that most marketing is HAT: Hard and Time-Consuming. When in fact, great marketing should feel like a comfortable GLOVE, and be Generous, Loving, Opulent, Valuable and Easy. Unfortunately, creating something that is a joy to experience and easy to consume is often a lot of work! Which is where we pick up the conversation... Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/…
Every business strategy comes with what economists call an 'opportunity cost'. In other words, you could always have done something else with your efforts! So, how do you know that 'Help Before You Sell' is the right strategy for your business? And if so, what systems do you need in place? Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/…
If you sell based on trust and expertise, then helping before you sell is a great way to grow your business. But of all the possible strategies, which should you pursue? And above all, which are right for you and your team? Do you need to appear everywhere, or is it better to have one core platform? Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/…
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