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Emma and Rebekah Talk IP EP25: Ambush marketing ahead of Paris 2024
Manage episode 431900762 series 3359325
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In episode 25, Emma and Rebekah discuss the legal risks around ambush marketing ahead of the 2024 Olympic Games in Paris. They discuss considerations for businesses that engage in marketing practices designed to leverage the reputation and hype surrounding a global event such as the Olympics, including intellectual property and consumer law issues in light of both recent and historical high-profile examples.
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