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Differentiating in Data Protection
Manage episode 422477641 series 2814574
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About the Guest
Spencer Kupferman is CEO of PKWARE, an end-to-end data security platform that gives organizations a way to protect data on endpoints, cloud systems, and on-premise infrastructure.
To learn more about the company, go to https://www.pkware.com/
Inside the Episode
in this episode Spencer talks about the crowded state of cybersecurity market, how PKWARE is staying focused from a product and go-to-market standpoint, and thereby differentiating in a market where demand is high, but supply is even higher. Spencer leaves with some great advice on how organizations should handle their weaknesses.
Topics by Timestamp
1:32 – Spencer’s journey to becoming CEO
11:16 – Differentiating in the crowded Cybersecurity market
18:18 – On leveraging channel sales to increase distribution
27:17 – Product Features: To build or not to build
37:59 – Hindsight: focus on strengths, forget fixing weaknesses
Resources Mentioned
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