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Episode 28 - 3 Key Building Blocks You Need for Any Successful Marketing Campaign
Manage episode 331067525 series 2994499
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When designing a marketing campaign that is going to deliver for a bank or credit union you want to implement consistency, content, and testing.
- You want to be consistent in terms of what you're saying, how you're saying it and where you're saying it.
- Create content that goes along with your marketing campaign to help people through their buying process and buying journey.
- Test concepts, even from one campaign to another. If you find that one thing is working, you can implement that somewhere else.
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