Connecting the data dots for an email channel powerhouse | with Renee Murrieta
Manage episode 432980539 series 3515859
Contenuto fornito da Karen Stephens. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Karen Stephens o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Karen Stephens sits down with Renee Murrieta in the latest episode of Hotel Moment. Renee is Founder of Show.Tell., a boutique, London-based hospitality marketing agency.
Together, they discuss:
- How you can use data from one property to cross-sell and promote other properties in your collection
- Efficient methods for personalizing campaigns for every segment of your customer base
- The importance of collating the data from all of your marketing channels to instruct your strategic decisions
- And more!
Discover the importance of personalization for driving effective campaigns and the KPIs that matter across all of your digital channels.
Don't miss this opportunity to uplevel your marketing strategy!
If you enjoyed this episode, subscribe, rate, and review it on Apple Podcasts and Spotify. Instructions on how to do this are here.
Chapters:
Chapters:
00:00 - Intro
02:43 - Renee and Karen’s history
03:54 - Resilience and grit
05:37 - Using data across properties
09:03 - Personalization for hotels
13:14 - About Show.Tell.
15:45 - Reporting data from channel to channel
21:23 - Shopping Cart Abandonment tools
23:41 - Effectively using guest data
25:40 - Sparks of innovation
28:26 - Outro
Hotel Moment Podcast is handcrafted by our friends over at: fame.so
Previous guests incude: Lori Kiel of The Kessler Collection, Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Caryl Helsel CEOI of Dragonfly Strategists, Jason Pirock of Springboard Hospitality and many more.
Check out the three most downloaded episodes:
Previous guests incude: Lori Kiel of The Kessler Collection, Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Caryl Helsel CEOI of Dragonfly Strategists, Jason Pirock of Springboard Hospitality and many more.
Check out the three most downloaded episodes:
- Build intelligent operations and let data drive direct bookings | with Patrick Norton
- Modern and focused commercial strategy — what does it look like? | with Lori Kiel
- Approachable luxury without losing touch with guests | with Shawn Jereb
96 episodi