#33 - What to Do When Someone Steals Your Designs: A Step-by-Step Guide

How To Be A Handmade Boss

Player FM - Internet Radio Done Right

Aggiunto quarantanove settimane fa

Contenuto fornito da Steph Cole-Lewis. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Steph Cole-Lewis o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

2 giorni fa27:29

Riproduci in seguito

Liste

Like aggiunto

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

circa un anno fa 19:59

MP3•Pagina principale dell'episodio

💙 This episode is all about the dreaded Copycat
🫵 What you can do about them, how to stop copycats & the steps you should be taking now to protect your handmade business
🧡 What Etsy can do about copycats, their role from a legal stance and the Etsy reporting tool
📕 The facts about who reports copyright and Intellectual Property (IP) infringements and what an IP infringement is
🙋‍♀️ What to do if you've been reported to Etsy for copyright
🪜 A step by step guide if you've found someone copying your designs or you suspected violations of IP rights
🔗 Links mentioned in the episode
Rocket Lawyer - https://www.rocketlawyer.com/
Etsy's reporting tool - https://www.etsy.com/uk/ipreporting
#8 - When should you trademark your business? - https://www.buzzsprout.com/2354025/episodes/14981713

⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️

The doors to the HBSA are now open until 2nd April at 8pm - Enrol Here

⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️

The complete A-Z programme to take you from 0 to consistent 5-figure months with EASE!

...For Etsy

....For your own website

.....And for in-person events too!

Get from 0-5 figure months on Etsy, your own website & in person events

Enrol Here before 2nd April at 8pm

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

52 episodi

#Entrepreneur #Lifestyle #Business #Hobbies #Marketing #Steph Cole-Lewis #Handmade Business #Etsy #Etsy Seller #Product Listings #Etsy Seo #Craft Business #How To Sell On Etsy