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Finding Your Focus - with Blackthorn's Chris Federspiel

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Manage episode 394104542 series 2948343
Contenuto fornito da Peep Laja. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Peep Laja o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

This week on How To Win: Chris Federspiel of Blackthorn.io, a company specializing in Salesforce integration and application development. You’ll hear about Blackthorn's strategic approach to the Salesforce ecosystem, the critical role of customer feedback in shaping their product development, and the journey of focusing their offerings to achieve significant growth in the competitive SaaS market.

Key Points:

00:00:16 How did Blackthorn achieve its growth?
00:01:30 How long to build first product?
00:03:36 Time to hit 1 million ARR?
00:04:21 Target customers for your products?
00:06:09 Explain go-to-market strategy?
00:08:18 Go-to-market for growth acceleration?
00:09:54 Current product lineup?
00:14:10 Target customer segment evolution?
00:16:09 Effective customer acquisition channels?
00:17:42 Monitoring competition?
00:19:12 Unsuccessful strategic bets?
00:21:45 Importance of company focus?
00:22:12 What set Blackthorn apart from others?
00:24:00 Top advice for B2B founders?
00:25:57 How did Blackthorn win?

Mentioned:

Chris Federspiel

Blackthorn.io
Chris Federspiel's X

My Links:

Twitter / X

LinkedIn

Website

Wynter

Speero

CXL

  continue reading

88 episodi

Artwork
iconCondividi
 
Manage episode 394104542 series 2948343
Contenuto fornito da Peep Laja. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Peep Laja o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

This week on How To Win: Chris Federspiel of Blackthorn.io, a company specializing in Salesforce integration and application development. You’ll hear about Blackthorn's strategic approach to the Salesforce ecosystem, the critical role of customer feedback in shaping their product development, and the journey of focusing their offerings to achieve significant growth in the competitive SaaS market.

Key Points:

00:00:16 How did Blackthorn achieve its growth?
00:01:30 How long to build first product?
00:03:36 Time to hit 1 million ARR?
00:04:21 Target customers for your products?
00:06:09 Explain go-to-market strategy?
00:08:18 Go-to-market for growth acceleration?
00:09:54 Current product lineup?
00:14:10 Target customer segment evolution?
00:16:09 Effective customer acquisition channels?
00:17:42 Monitoring competition?
00:19:12 Unsuccessful strategic bets?
00:21:45 Importance of company focus?
00:22:12 What set Blackthorn apart from others?
00:24:00 Top advice for B2B founders?
00:25:57 How did Blackthorn win?

Mentioned:

Chris Federspiel

Blackthorn.io
Chris Federspiel's X

My Links:

Twitter / X

LinkedIn

Website

Wynter

Speero

CXL

  continue reading

88 episodi

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