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Two Brands Become One
Manage episode 354012011 series 3329942
Starting a brand requires a strategy and clarity, but when two brands become one, it is essential to think about rebranding because it creates an impact on both companies. Lisa Marceau and Kristine Merz discuss how rebranding works out during mergers and acquisitions. When merging two companies, it is essential for employees to understand and be clear about their expertise and perspective. Lisa and Kristine also explain that companies need great employees, so they must hold onto the ones they have because, in this transition point, employees must also empower themselves to figure out how they’re going to fit, while leaders must learn to communicate the opportunities to advancements. To understand the underlying guidelines in making two brands become one, tune in now on Human-Centered Innovation!
For more information, visit: https://chocolateandpeanutbutter.com/
For more information about JKAM Investments, visit jkaminvestments.com
21 episodi
Manage episode 354012011 series 3329942
Starting a brand requires a strategy and clarity, but when two brands become one, it is essential to think about rebranding because it creates an impact on both companies. Lisa Marceau and Kristine Merz discuss how rebranding works out during mergers and acquisitions. When merging two companies, it is essential for employees to understand and be clear about their expertise and perspective. Lisa and Kristine also explain that companies need great employees, so they must hold onto the ones they have because, in this transition point, employees must also empower themselves to figure out how they’re going to fit, while leaders must learn to communicate the opportunities to advancements. To understand the underlying guidelines in making two brands become one, tune in now on Human-Centered Innovation!
For more information, visit: https://chocolateandpeanutbutter.com/
For more information about JKAM Investments, visit jkaminvestments.com
21 episodi
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×1 The Big Merge: Navigating The Complexities Of Multi-Company Mergers With Juli Leonard – Part 1 23:56
1 The Big Merge: Navigating The Complexities Of Multi-Company Mergers With Juli Leonard – Part 2 20:27
1 Internal And External Communication - Communicating The Change Of One Brand Going Away. How The Two Become One. 29:15
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