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Simile a Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
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# 58 - PPC & Google Ads in 2023: The Top Trends Your Healthcare Organization Needs to Know
Manage episode 349994361 series 1980353
Contenuto fornito da Alex Membrillo. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Alex Membrillo o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
With 2023 right around the corner, it’s time to consider the PPC & Google Ads trends that will have the biggest impact on search marketing and patient acquisition in the new year. The PPC ad landscape is changing as new channels and tools emerge. Advancements in AI and algorithmic have led to automated systems that can now deliver significant, never-before-seen capabilities to advertisers in the healthcare services space. While these newer systems provide a great deal of value, human oversight is still critical to ensure that leads actually turn into booked patients.
On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock, discuss the top PPC & Google Ads trends impacting the healthcare industry in 2023.
ADDITIONAL RESOURCES:
Healthcare PPC & Google Ads Marketing Trends in 2023 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/google-ads-ppc-trends-2023/
7 Healthcare Marketing Trends for 2023 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2023/
3 Ways to Improve Google Ads Lead Quality for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/improve-google-ads-lead-quality/
Twitter https://twitter.com/CardinalDM
Facebook https://www.facebook.com/CardinalDigitalMarketing
LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
100 episodi
# 58 - PPC & Google Ads in 2023: The Top Trends Your Healthcare Organization Needs to Know
Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
Condividi
Manage episode 349994361 series 1980353
Contenuto fornito da Alex Membrillo. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Alex Membrillo o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
With 2023 right around the corner, it’s time to consider the PPC & Google Ads trends that will have the biggest impact on search marketing and patient acquisition in the new year. The PPC ad landscape is changing as new channels and tools emerge. Advancements in AI and algorithmic have led to automated systems that can now deliver significant, never-before-seen capabilities to advertisers in the healthcare services space. While these newer systems provide a great deal of value, human oversight is still critical to ensure that leads actually turn into booked patients.
On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock, discuss the top PPC & Google Ads trends impacting the healthcare industry in 2023.
ADDITIONAL RESOURCES:
Healthcare PPC & Google Ads Marketing Trends in 2023 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/google-ads-ppc-trends-2023/
7 Healthcare Marketing Trends for 2023 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2023/
3 Ways to Improve Google Ads Lead Quality for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/improve-google-ads-lead-quality/
Twitter https://twitter.com/CardinalDM
Facebook https://www.facebook.com/CardinalDigitalMarketing
LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
100 episodi
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Simile a Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Hosted by Adam Posner, where he interviews top experts, entrepreneurs and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth and other world-class amazing humans on their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the Founder and Managing Director @ NHP Talent Gr ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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