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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
IKAR Podcasts
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Contenuto fornito da IKAR. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da IKAR o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Sermons, talks, classes, and more from IKAR Rabbis and the IKAR community.
…
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413 episodi
Segna tutti come (non) riprodotti ...
Manage series 2470545
Contenuto fornito da IKAR. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da IKAR o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Sermons, talks, classes, and more from IKAR Rabbis and the IKAR community.
…
continue reading
413 episodi
Όλα τα επεισόδια
×Yitro reminds us, in the twisted reality of our time: do not quiet your intuition. Defy the new norms. Live from your deepest moral convictions, not your most callous political calculations. And do not eat the tainted grain— no matter how hungry you are. Keep searching for an alternative food source. There is always another food source.…
Four postures our tradition warns against, in the face of grave threat: Do not snail. Do not capitulate. Do not meet become the mirror image of your enemy. Do not render yourselves preemptively powerlessness. Instead: do what you know.
We are all struggling in this moment of deep darkness - either riding the constant emotional rollercoaster or already feeling numb. The thing is that both of these will destroy us. Instead, we need to stay connected to our humanity and each other to get us through. That is the only way we will find ourselves back in the light.…
How do American Jews navigate complex conversations about Israel and Palestine across generations? And what does it take to truly listen to each other? Rabbi Sharon Brous sits down with IKAR’s CEO Melissa Balaban and her daughter Emma Wergeles to reflect on their recent trip to Israel and the West Bank with Encounter . From different generational perspectives, they share what challenged them, what moved them, and why direct engagement with both Palestinian and Israeli perspectives is essential for for any hope of a lasting and just peace.…
This is the moment to remember who we are, to ground ourselves in the story that stands in determined opposition to the story of tyranny. To tell of a God who cares about the vulnerable. To become again a people whose faith compels us to protect the frightened.
After 15 months of catastrophic loss, unspeakable heartache, and the utter undoing of not one but two peoples—in body and spirit, we stand—at this moment—at an inflection point. May this be the beginning of the end of the suffering. May it be the beginning of the path toward a just peace. Read the sermon here.…
Even as the fires burn, let us hold on another, give voice to what we have lost, and turn toward what remains.
How did Joseph, a man hardened by one life experience after the next, soften his heart to forgive his brothers? A remarkable midrash imagines a conversation between Joseph and Benjamin that changes everything. Ten names and all the worlds of meaning, of missing, of memory they contain.
What is Joseph's legacy? And what can we learn from the character with the most costume changes in all of the Torah?
Jacob tried to flee from his estranged brother. Did he fear more the battle, or the potential reconciliation? What happens when victimhood is built into our self-definition? What do we lose when we stay at the table, and what might we gain? What will it take for us to understand that there is no future until we see one another? Vayishlah 5785…
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1 Saving Abigail - Author Elizabeth Hirsh Naftali with Rabbi Sharon Brous 1:02:20
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There is a teaching in Pirkei Avot that says that the mouth of the well was made during the first Shabbat of creation. We have long accepted it to be Miriam's well, but what if it's the well from this week's parsha - the one Jacob encounters after his dream, and where he meets Rachel for the first time? If it's that well, then maybe we, like Jacob, have to find the well, roll off the stone, and discover what exists underneath.…
Who is Isaac? The man perpetually trapped by his father’s story, still bound to the altar, forever defined by the core trauma of his life. What will it take to break free? For the once bound to become unbound? Source sheet: https://ikar.org/wp-content/uploads/2024/12/Isaac_-Bound-and-Unbound-1.pdf
After a life of heartache, two estranged brothers affirmed each other’s humanity, and rediscovered their own. We, too, can make that choice. Let us push back on the encroaching darkness as a force for good—a light force—that counters the cruelty, racism, and violence poisoning our culture with compassion, tender presence, and forgiveness. This is what solidarity looks like.…
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