212: Mastering the Finances of Marketing: A Strategic Conversation with Colin Sanburg

Imperfect Marketing

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Colin Sandberg is a multi-business owner and founder of FinElevate, a strategic finance firm helping business owners leverage their numbers to make money. As the CEO of manufacturing, distribution, and service businesses, Colin developed a passion for demystifying small business finance and supporting entrepreneurs in achieving their dreams.

Topics Discussed:

1. Importance of Managing Cash Flows
2. Biggest Financial Mistakes in Small Business
3. Transition from Low Pricing to Sustainable Models
4. Effective Financial Mindsets for Entrepreneurs

Episode Resources:

• Simple Numbers, Straight Talk, Big Profits! by Greg Crabtree
• You Need a Budget (YNAB)

Guest Information:

• Colin Sandberg, Founder of FinElevate
• Website: https://finelevate.com/
• Facebook: https://www.facebook.com/colin.sanburg
• LinkedIn: https://www.linkedin.com/in/colinsanburg/

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