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🔮 Jake's Growth Experimentation Framework | IGWT Mini Episode About Marketing, Growth, Startups
Manage episode 407917100 series 3480664
Contenuto fornito da Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Join us in this episode as we dive into a strategy for business growth. With no guest this time, we explore the initial stages of idea generation and kickstarting growth for businesses. Grab your notepad, join the conversation, and maybe even enjoy some chocolate buttons and beer along the way. Tune in for valuable insights and a casual chat about the journey of business growth.
Chapters 📌
[00:00:00] Introduction
[00:01:54] The challenge of growth strategies.
[00:05:35] A growth experimentation team.
[00:08:25] Growth team challenges and biases.
[00:12:25] Understanding North Star metrics.
[00:15:48] Four Core Pillars for Scaling.
[00:20:33] Importance of sales funnels.
[00:24:17] Core funnel events.
[00:28:01] Focus on impactful changes.
[00:30:21] Prioritizing experiments based on insights.
[00:34:13] Utilizing existing customers effectively.
[00:36:22] Leveraging Snapchat for growth.
🖇 Follow links 🖇
👉 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/
👉 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/
📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust
📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe
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See you next week!
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