🔮 Why More Marketers Will Go Freelance? Marketplace Growth And The Future of Work | Raffi Salama, Co-Founder at Passionfruit

In Growth We Trust: Marketing | Growth | Startups

In this episode, we dive deep into the future of work with our guest, Raffi Salama, the co-founder of Passionfruit, a marketplace that connects top freelance marketing talent with businesses ranging from startups to global giants like PepsiCo.

Some key takeaways:

• The Future of Work: Raffi shares his vision of a future where freelancers can thrive without being tied to a traditional company structure.

• Passionfruit's Journey: Raffi takes us through the journey of Passionfruit, from its inception to becoming the fastest-growing marketing freelancer platform.

• Challenges in Freelancing: We touch on the challenges of finding and hiring freelancers and how Passionfruit is making the process easier for companies, while also creating opportunities for individuals who may not have a vast network to leverage.

• Company Culture and Growth: Raffi emphasizes the importance of building a team that cares deeply about the domain and shares how Passionfruit has been strategic in its growth by initially targeting startups before moving on to larger enterprises.

• Supply and Demand Dynamics: The conversation covers the balance between supply (freelancers) and demand (businesses) in the marketplace and how Passionfruit is navigating the shift from being demand-constrained to potentially becoming supply-constrained as they scale.

Chapters 📌

[00:00:00] The future of work.

[00:04:57] Passionfruit: the best marketing freelancer platform.

[00:06:42] Rethinking agency models.

[00:09:30] Finding YOUR growth path.

[00:13:11] Freelancers vs. agency dynamics.

[00:16:52] Measuring freelancer progress and compensation.

[00:20:22] Going freelance and fractional work.

[00:24:01] Real captains of industry.

[00:28:11] Occupying a customer's mind.

[00:32:55] Referrals and freelance growth.

[00:35:44] Understanding the needs of enterprise.

[00:38:39] Shield of Legitimacy.

[00:43:24] Navigating potential fuck ups.

[00:47:00] Marketers on the platform.

[00:52:05] How we would grow Passionfruit: Starting a podcast

[00:53:26] Distribution of podcast content.

[00:55:56] Diversity in decision-making.

[00:57:31] CMOs buying behavior.

[01:03:33] Plugging a podcast into a cold email.

[01:07:01] Helping people figure out.

🖇 Useful links 🖇

👉 Raffi on Linkedin: https://www.linkedin.com/in/raffisalama/⁠

👉 Jake on Linkedin: ⁠https://www.linkedin.com/in/jakemayell/⁠

👉 Yoann on Linkedin: ⁠https://www.linkedin.com/in/yoannpavy/⁠

📺 Follow us on Youtube: ⁠https://www.youtube.com/@InGrowthWeTrust⁠

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