The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Carlos Alvarenga, The Chemistry of Persuasion: How to Win Hearts and Minds - Innova.buzz 626
Manage episode 424466167 series 2436182
Contenuto fornito da Dr Jürgen Strauss. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Dr Jürgen Strauss o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Our guest in this episode is Carlos Alvarenga, a distinguished thinker and educator in the fields of communication and rhetoric. Carlos has an extraordinary background, starting as a refugee child and rising to become a prominent expert in persuasive communications. His journey includes deep dives into the ancient wisdom of Aristotle to update these teachings for the modern audience through his engaging writings and teachings.
Key points discussed include:
- Defining Persuasion: Carlos clarifies that persuasion is not about manipulation but demonstrating truths, emphasizing ethical communication.
- The Three Pillars of Persuasion: He breaks down Aristotle’s concepts of ethos (character), logos (argument), and pathos (emotion), explaining how these elements combine to form compelling communication.
- Ethical Considerations: Carlos discusses the importance of using persuasion responsibly, highlighting the fine line between persuasion and manipulation and advocating for principled communication strategies.
Listen to the podcast to find out more.
206 episodi
Condividi
Manage episode 424466167 series 2436182
Contenuto fornito da Dr Jürgen Strauss. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Dr Jürgen Strauss o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Our guest in this episode is Carlos Alvarenga, a distinguished thinker and educator in the fields of communication and rhetoric. Carlos has an extraordinary background, starting as a refugee child and rising to become a prominent expert in persuasive communications. His journey includes deep dives into the ancient wisdom of Aristotle to update these teachings for the modern audience through his engaging writings and teachings.
Key points discussed include:
- Defining Persuasion: Carlos clarifies that persuasion is not about manipulation but demonstrating truths, emphasizing ethical communication.
- The Three Pillars of Persuasion: He breaks down Aristotle’s concepts of ethos (character), logos (argument), and pathos (emotion), explaining how these elements combine to form compelling communication.
- Ethical Considerations: Carlos discusses the importance of using persuasion responsibly, highlighting the fine line between persuasion and manipulation and advocating for principled communication strategies.
Listen to the podcast to find out more.
206 episodi
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Simile a Innova.buzz
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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