Player FM - Internet Radio Done Right
Checked 1d ago
Aggiunto diciannove settimane fa
Contenuto fornito da edenp. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da edenp o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Player FM - App Podcast
Vai offline con l'app Player FM !
Vai offline con l'app Player FM !
Insights & Innovators Podcast from MRII
Segna tutti come (non) riprodotti ...
Manage series 3597609
Contenuto fornito da edenp. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da edenp o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.
…
continue reading
15 episodi
Segna tutti come (non) riprodotti ...
Manage series 3597609
Contenuto fornito da edenp. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da edenp o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.
…
continue reading
15 episodi
Tutti gli episodi
×I
Insights & Innovators Podcast from MRII
1 Creating an Exciting Market Research Tech Company with Andrew Reid, Founder & CEO of Rival Technologies 19:23
The path to creating an exciting startup can be a circuitous route. Andrew Reid, Founder & CEO of Rival Technologies may have started in film, taken a right turn in advertising, to end up building technology companies that solved research problems. And sometimes, it’s a family affair. Andrew’s father and sister both played key roles in influencing his path. Hear about his journey and excitement about the future of tech-enabled market research solutions.…
I
Insights & Innovators Podcast from MRII
Dive into an engaging conversation between Elaine Rodrigo, Chief Insights & Analytics Officer at Reckitt , and Stan Sthanunathan, CEO of i-Genie.AI , as they explore the evolving landscape of consumer insights, data-driven decision-making, and embracing AI. Elaine shares her nearly 30-year journey in research, her dream role realization, and the transformative power of AI in harnessing data for business growth. From her career milestones to the significance of consistency, focus, and creating proprietary capabilities, Elaine offers invaluable advice for the industry while highlighting the promise of synthetic data and the essential role of innovation. 00:00 Introduction and Opening Remarks 02:34 Career Journey and Experience 04:54 Advice for Research and Insights Teams 06:07 Challenges and Changes in the Industry 08:42 Building Capabilities for Business Impact 10:18 Focus Areas and Signature Capabilities 18:20 Leveraging AI and Data in Insights 21:47 Future Trends and Synthetic Data 23:29 Conclusion and Final Thoughts…
I
Insights & Innovators Podcast from MRII
In this episode of the MRII's Insights and Innovators podcast, host Jon Last, President at Sports and Leisure Research Group, speaks with Dr. Marcus Cunha Jr., Director of the University of Georgia's Masters of Marketing Research Program . They discuss the transformative changes in the market research industry over the past few decades, including the democratization of research tools, the shift from statistical analysis to business insights, and the evolving skill sets required for success. They also explore the impact of AI on the industry and the importance of linking research to ROI to avoid becoming a cost center. Marcus emphasizes the need for practical, hands-on education and the future role of AI as a productivity tool rather than a replacement for human insight. 00:00 Introduction to MRII's Insights and Innovators Podcast 00:37 Guest Introduction: Dr. Marcus Cunha Jr. 01:25 Evolution of Market Research 05:40 Skills for Today's Successful Researcher 08:47 Transformations in Training and Education 14:39 Future of Market Research and AI 18:20 Conclusion and Final Thoughts…
I
Insights & Innovators Podcast from MRII
Join us for an enlightening episode of MRII's Insights and Innovators podcast, featuring a conversation with Jeff Krentz, a seasoned expert in mergers and acquisitions within the market research industry. Hosted by Katie Gross, the discussion delves into the nuances of raising capital, the importance of product-market fit, and strategic decisions companies must make between organic growth and acquisitions. Krentz shares valuable insights on the essential factors that drive successful investments, how to attract the right investors, and the dynamic balance required during company growth and integration. Learn about the transformative impact of the acquisition of TNS by Kantar, and the critical elements that contribute to successful mergers. Whether you're involved in leadership, analysis, or just entering the industry, this episode provides key takeaways on facing mergers with optimism and adaptability, ensuring you seize opportunities presented by industry changes. Dive into the future of market research and what trends lie ahead.…
I
Insights & Innovators Podcast from MRII
1 From Market Researcher to Investment Banker with Sima Vasa, Managing Director at Oberon Securities 15:39
The market research industry is far from homogenous. There are many different business models within it. Sima Vasa, Managing Director at Oberon Securities began as a market research analyst and became an investment banker. That switch means she looks at business models, leadership, and the fundamentals of market research firms through a new lens. Learn how to think like an investment banker.…
I
Insights & Innovators Podcast from MRII
1 The Entrepreneurship Journey in Market Research with Vivek Bhaskaran, Founder & CEO QuestionPro 20:22
How do we get customers? How do we lean into our strengths? These are some of the questions that Vivek Bhaskaran, Founder & CEO QuestionPro talks about in his journey to building his own company and business. Is building great software and launching globally still possible versus in a specific market? Learn lessons in entrepreneurship in the market research industry.…
I
Insights & Innovators Podcast from MRII
How can we celebrate the innovators and leaders in Market Research? Crispin Beale, CEO of Insight250 and Group President of Behaviorally, has created the main platform for identifying these leaders. Jon Last, President at Sports and Leisure Research Group, talks with Crispin to understand how Insight250 works and how important it is for driving innovation and leadership in the industry.…
I
Insights & Innovators Podcast from MRII
Is Research on the Brink? That’s the title of the new book from Brett Townsend, SVP of Strategy at Quester . Jon Last, President at Sports and Leisure Research Group, talks with Brett about how the industry has changed or needs to change from its academic roots to a discipline that drives business impact.…
I
Insights & Innovators Podcast from MRII
Is there a consumer insights revolution, and will that change how multinational corporations do research? Stephan Gans, SVP, Chief Consumer Insights and Analytics Officer at Pepsico, wrote the book, The Consumer Insights Revolution. Stan Sthanunathan, CEO i-Genie.AI talks with Stephan about future-proofing your business through the control of data and tools.…
I
Insights & Innovators Podcast from MRII
A veteran entrepreneur of five startups, Dan Coates, CEO of YPulse , shares the rollercoaster ride of starting research businesses. Join Katie Gross, Chief Customer Officer at Suzy as she talks with Dan about the skills needed to start and run a business. Dan shares about adapting to cultural and market changes, including the shortening attention span for young people, the sweet spot of his current business, YPulse.…
I
Insights & Innovators Podcast from MRII
What’s hype and what’s real? Jon Last, President at Sports and Leisure Research Group , talks with industry legend Simon Chadwick, Managing Partner at Cambiar, about what changes and innovations—including AI—are likely to change the insights industry. The reintegration of data and insights across functions (CX, Sales, marketing) is hot now and will be in the foreseeable future.…
I
Insights & Innovators Podcast from MRII
Join Stan Sthanunathan, CEO of i-Genie.AI, as he talks with Pam Forbus, Global Chief of Insights & Analytics at Mondelēz International, about how to earn a strategic business role by sharing relevant insights that drive business decisions. Knowing the question the CEO needs to answer is the start to pursuing insights that matter. To be a growth leader, the researcher must know what grows the business. Pam shares what it means to speak the language of the CFO, the office where decisions are often made.…
I
Insights & Innovators Podcast from MRII
For research companies to succeed, they need to be willing and able to disrupt themselves. That’s where more agile talent comes in. They are willing to learn, experiment and go beyond what’s working today. Join Katie Gross, Chief Customer Officer at Suzy , as she talks with Ryan Barry, President of Zappi, to discover what he looks for in new talent and how he supports his team.…
I
Insights & Innovators Podcast from MRII
‘Intelligence is not enough. Self awareness, being able to read a room and resilience are all key.’ Join Stan Sthanunathan, CEO i-Genie.AI as he talks with Ben Page, CEO of Ipsos about the qualities for talent and leadership in the insights business. Ben shares about the importance of integrity, especially in relation to data quality, and a willingness or hunger to learn and innovate. And don’t forget about luck and our ability to take advantage of it when it presents itself.…
I
Insights & Innovators Podcast from MRII
How can researchers bridge the gap between technical expertise and business impact? Our host, Jon Last, Sports and Leisure Research Group, talks with Lisa Courtade, a veteran researcher with top healthcare companies including Merck, Sanofi Pasteur, and, now, Organon , as she shares insights from her wild ride career, including lessons learned like “Perfect data only exists in the classroom.” Hear her POV on the skills researchers need to succeed in the healthcare industry.…
Benvenuto su Player FM!
Player FM ricerca sul web podcast di alta qualità che tu possa goderti adesso. È la migliore app di podcast e funziona su Android, iPhone e web. Registrati per sincronizzare le iscrizioni su tutti i tuoi dispositivi.