Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Player FM - Internet Radio Done Right
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Contenuto fornito da Audioboom and Internet Radio Rewind. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Audioboom and Internet Radio Rewind o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Internet Radio Rewind #044
Manage episode 309291713 series 3030424
Contenuto fornito da Audioboom and Internet Radio Rewind. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Audioboom and Internet Radio Rewind o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Two podcast funding deals; the new Spotify; Pandora acquires more metrics; MixRadio breaks loose
72 episodi
CondividiManage episode 309291713 series 3030424
Contenuto fornito da Audioboom and Internet Radio Rewind. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Audioboom and Internet Radio Rewind o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Two podcast funding deals; the new Spotify; Pandora acquires more metrics; MixRadio breaks loose
72 episodi
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The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: The U.S. Copyright Royalty Board delivers new webcaster royalty rates for payments to record labels. Also, Vivendi takes a majority stake in Radionomy's online radio platform.
1 #68: New royalty rates incoming; webcast metrics; Rhapsody growth; WNYC jabs Facebook; Serial -- it's baaack! 7:02
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: CRB royalty rates due any day; Triton Digital webcast metrics; Rhapsody grows its audience; WNYC pokes Facebook with audio; Spotify faces a decision, more.
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Adele's history-making album; Pandora raises $300-million for ambitious 2016; Songza nears the end; Acast raids WNYC in U.S. launch.
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Rdio enters bankruptcy, Pandora takes it over and announces dramatic expansion of its strategic vision for 2016; podcast advertiser sentiment study; Adele holds back from streaming.
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: CBS re-defines "oldies" in court; YouTube launches its music app after a two-year wait; new "podcast radio" app; iHeart pitches to the kids; more.
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Sirius XM earnings and quotes; Beats 1 might spawn numbered children; Deezer and Google bring on the podcasts; RAJAR quarterly numbers; more.
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Pandora earnings and stock tumble; YouTube Red; music royalty controversy; Apple Music finally divulges numbers;
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Car connections; Pandora's legal decisions; Deezer going public; WNYC invests in originals; more.
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: New streaming metrics from Nielsen; Apple Music trials; Pandora enters the concert business; data-free listening; more.
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Crunching RIAA numbers; the value of ad-supported listening; streaming milestone; the return of Earbits; Deezer's announcement
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Two new and unusual stations; Nielsen report on streaming and music; podcast research; more.
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: 200-page BBC report reinvents the mission; record-setting royalty collections in the U.S.; Pandora celebrates an anniversary; more.
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: PodcastOne expands the sales effort; do consumers like connected cars? TuneIn starts monthly subscriptions; Neil Young shouts out.
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: A talent agency gets into podcasting; radio targeted in pre-1972 lawsuit; Apple disagrees with MusicWatch research; Deezer wants big bucks; Mad Genius Radio shuts down.
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: A podcasting "upfront"; one-trillion streams; new music service from a phone maker; Rdio does radio; Apple's new patent.
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