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Contenuto fornito da Jack Brereton. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jack Brereton o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Contenuto fornito da Jack Brereton. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jack Brereton o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Join me, Jack Brereton MP, as I discuss the issues important to people living and working in fantastic Stoke South. Promoted by Jack Brereton MP, 69 The Strand, Longton, Stoke-on-Trent ST3 2NS.
Contenuto fornito da Jack Brereton. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jack Brereton o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Join me, Jack Brereton MP, as I discuss the issues important to people living and working in fantastic Stoke South. Promoted by Jack Brereton MP, 69 The Strand, Longton, Stoke-on-Trent ST3 2NS.
I'm at ADS Truck Parking to meet the team and have a look at some of their fantastic facilities for drivers. They are doing a great job for drivers whether it's providing home cooked food, clean toilets or a friendly atmosphere to combat loneliness. They've successfully bid for £222,000 in government funding to further improve their facilities and I'm joined by owners Andy and Bernadette to tell us more.…
Vikki, Clare and the team at Acacia training based in Trentham is doing some incredible work helping people with disabilities into training and employment. These opportunities are fantastic, they are in sectors such as health and social care, administration and manufacturing. I went along to hear more about their work, and I met Kelly - one of their Kickstarters.…
I’m proud to see a local company coming up with an ingenious invention to clean up our public transport and make it Covid-safe safe for passengers. I joined Simon Whitney from V-Stop on a D&G bus at their depot to see it in action - the sanitiser is pumped into the bus through nozzles and kills up to 99% of viruses and bacteria. Incredible.…
Our schools are doing a fantastic job giving lessons digitally and keeping our children learning during this challenging time. I was pleased to join Weston Junior and Infant Academies to thank the teachers and pupils and take some questions. Year 2 certainly put me through my paces - and you can hear how it went in this episode!…
Meet Chief Nurse Michelle Rhodes who is heading up the local vaccine programme at the University Hospitals of North Midlands NHS Trust, which runs Royal Stoke. The team is doing an incredible job - so far they’ve delivered 14,000 jabs. However they are still under immense pressure as they help patients suffering from Covid. Michelle and Tracy Bullock (also a nurse and the Trust's Chief Executive) join me in this episode.…
Our iconic ceramics industry has been hit hard by coronavirus. We must act now to help our manufacturers, protect jobs, and pass the industry down to the next generation. Stoke makes the best ceramics in the world. I brought together some of our local manufacturers and together we've come up with a recovery plan which I'm now taking to the heart of government. More here.…
Stoke-on-Trent’s businesses are gradually re-opening their doors as we recover from the Covid crisis. Our ceramics industry is one which has been significantly impacted and is working to rebound from the past few months. I caught up with Hannah from Valentine Clays and Keith from Foley Pottery to listen to their challenges and how they’re getting back on their feet after lockdown.…
Covid changed life massively for students with learning disabilities and difficulties at Strathmore College, and the team has been working hard to adapt and provide some level of normality at this time. Principal Kate Ward joins me in this episode.
Did you know Stoke has received £57 million from the government to help businesses during this pandemic, and 82 per cent of eligible businesses have received the grants. It's thanks to Stoke City Council leader Abi Brown and her fantastic team for making this happen so quickly. Now they are working hard to get our city up and running again as we recover from Covid. Abi joins me in this episode.…
Saltbox is a local charity doing incredible work helping people with debt, loneliness and homelessness issues. If you’re struggling, especially during this pandemic, they may be able to help. More details in this podcast with Lloyd Cooke from the charity.
Stoke-on-Trent Citizens Advice Bureau is doing a big job in helping people with their employment and benefits issues during this coronavirus crisis. I caught up with their Chief Executive Simon Harris to talk through some of the recurring questions they are receiving. There is lots of help available during this unprecedented time.…
Thank you Stoke-on-Trent for coming together to help vulnerable people during this horrible outbreak. All the Small Things is a community group making sure food, prescriptions, and other help and vital info reaches lonely, vulnerable and isolated people. Penny tells us more about the fantastic work she’s doing.…
Over the coming days I am beginning a series of community information podcasts to throw a spotlight on some of the great work happening locally during this challenging time. People across Stoke-on-Trent are coming together to help those in isolation be it with food deliveries, picking up prescriptions or even dog walking. I start by speaking with Lisa from VAST who is helping coordinate the local volunteering effort. These episodes are being done remotely to keep everyone safe and we are putting information out in as real time as possible.…
Budget 2020 is almost upon us - and in this episode I go to our local brewery RAN Ales, and talk to owners Karen and Nev about what more the government can do to help our great pub and beer industry.
We need to push aspiration and tell our young people in Stoke-on-Trent about the opportunities out there. Join me as I speak to Mark Ball from the Prince's Trust Stoke centre about some of the challenges facing young people and our efforts in helping them succeed.
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