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Barter and Shake: A story of Cocktails and Marketing
Manage episode 407337508 series 3561902
Contenuto fornito da Arizona's Family and Jaime Cerreta. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Arizona's Family and Jaime Cerreta o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
The best cocktail bar in the United States is right here in the Valley. The Tales of the Cocktail Foundation announced Century Grand in Phoenix the Best U.S. Cocktail Bar. The awards are like the Oscars for the beverage industry. Yet, Kailee Asher of Barter and Shake, says the award announcement generated more digital leads from LOCAL media, not the article in the big name magazine. She knows this because she studied the analytics. She quite literally wrote the book on it in her self published book: Mise En Place Marketing. She writes the recipe for small bars and restaurants to get the most out of their marketing and how to fish where the fish are, plus we get to hear the story of how Undertow and Century Grand came to be.
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