“Just say the word” is homage to our relationship with words and their transformative power. This podcast aims to educate, entertain, and inspire. In every episode we invite a special guest- a celebrity, a radical thinker, a creative mind, a change-maker, a high-achiever, and ask them what is the word that defines their successes and achievements; that one special word that relates to their values, beliefs, and life experiences. We then take the conversation a step further; we dig into the semantic background of that word and search for exciting cultural connotations- from music, movies, and books, to travel, food, culture and politics- we cover many grounds in search for exciting cross-references with the chosen word. Join us every other week on a journey across borders, times and cultures with our guests and their one special word as we investigate its origin, meaning and power to create our world.