Want a Hot Marketing Tip: Do A Hot Book Cover

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Welcome to the Knack 4 Business podcast.
Today's guest is Olivia Hammerman from Olivia Croom Hammerman Design, LLC
Olivia shares her journey from a creative writing major to becoming an award-winning book designer, revealing insights into her process and the evolving dynamics of book publishing. As a pre-press expert, Olivia sheds light on the critical importance of book covers in marketing, the resurgence of physical books post-lockdown, and the impact of print on demand technology. The conversation delves into the nuances of typography, trends in book design, and strategies for authors seeking to navigate this complex field. Olivia also discusses the role of hybrid publishing, the challenges self-publishing authors face, and offers practical advice for authors seeking professional book design services. This episode provides a comprehensive look at the intersection of creativity and commerce in the world of publishing.
Website: https://www.ochbookdesign.com/
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Acknowledging their support, I would like to express my thanks to Carl Richards from Podcast Solutions Made Simple, a renowned podcast expert, Fred Crouch who is the Property Wizard podcaster, Melanie Webber my invaluable business partner, and Wayne Pratt from Motive8U Inc, who serves as both a coach an

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