))
#43 How to Price and Package your SaaS Product, with Dan Balcauski (Founder of Product Tranquility)
Manage episode 333224704 series 3317483
Contenuto fornito da Arthur Nobel from Knight Capital. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Arthur Nobel from Knight Capital o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Dan Balcauski is the founder of Product Tranquility, a consulting that helps B2B SaaS companies define pricing and packaging for new products.
Dan has 15 years of experience managing multiple products throughout their life cycles, from startups to publicly traded multinational enterprises.
In this episode, Arthur and Dan discuss:
- Common pitfalls in pricing
- Setting a pricing strategy
- The 3C's of pricing
- The SVCS Model for SaaS pricing
- How to approach targeting different industries and segments
- How to create good packaging
- Price classification
- Who should be responsible for pricing in an organization?
Like the episode? Subscribe to Leaders of Growth!
Leaders of Growth is brought to you by Knight Capital.
58 episodi
Condividi
