The Davines Story, Its Path To Success, Becoming a Certified B Corp, with Chairman Davide Bollati (MDE547)

Leadership, Brand Strategy & Transformation - Minter Dialogue

Minter Dialogue with Davide Bollati

Davide Bollati is the owner and chairman, since 2006, of Davines Group and Comfort Zone. Davide has steered Davines Group, which was founded in 1983, to be a worldwide recognised professional brand providing high-end haircare solutions for hairdressing salons and skincare (with Comfort Zone) for spas, that is known for its commitment to ethical sourcing and sustainability. In 2016, Davines became a certified B Corp. Present in some 90 counties and with about 800 employees, Davines Group is a tremendous success story. In this conversation, we discuss Davide's career path, some of the critical choices he made, the route to and effects of becoming a B Corp, the use of La Carta Etica, the building of the Davines community, the use of a philosopher to help craft the direction of the brand, and much more. An enlightening story.

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