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#64: Pret Bets on Subscriptions
Manage episode 318663354 series 3234937
Amidst unprecedented changes in consumer behaviour as a result of the covid pandemic, Pret a Manger has become the first major UK brand to launch a subscription programme for coffee customers.
It's "YourPret Barista" programme is an impressive strategy designed to tempt customers in to new behaviours by subscribing to a monthly package of unlimited coffee.
Listen to this episode to hear the strategic thinking driving this concept - another example of the power of subscription programmes to drive "extreme loyalty".
Show Notes:
1) Pret Bets on Subscriptions - Live Loyalty article on Liquid Barcodes
3) Live Loyalty video for coffee store owners interested in subscriptions
63 episodi
Manage episode 318663354 series 3234937
Amidst unprecedented changes in consumer behaviour as a result of the covid pandemic, Pret a Manger has become the first major UK brand to launch a subscription programme for coffee customers.
It's "YourPret Barista" programme is an impressive strategy designed to tempt customers in to new behaviours by subscribing to a monthly package of unlimited coffee.
Listen to this episode to hear the strategic thinking driving this concept - another example of the power of subscription programmes to drive "extreme loyalty".
Show Notes:
1) Pret Bets on Subscriptions - Live Loyalty article on Liquid Barcodes
3) Live Loyalty video for coffee store owners interested in subscriptions
63 episodi
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