How Philadelphia Flyers Marketing Strategy Supports the New Era of Orange with SVP Christine Mina

Locked On Flyers - Daily Podcast On The Philadelphia Flyers

On today’s show, Russ & Rachel welcome Christine Mina, Senior Vice President of Marketing for the Philadelphia Flyers and Comcast Spectacor. We discuss the history of the digital marketing team at the Flyers, how she built the program, their approach to making content, and how initiatives like Gritty & the New Era of Orange came to pass.

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