The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Psychological Architectures for Conversion with Brian Cugelman
Manage episode 234509702 series 2510030
Contenuto fornito da WebmasterRadio.FM. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da WebmasterRadio.FM o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Talking Psychological Architectures for Conversion such as the ignorance of Online Marketers who are more focused on technology instead of the operating system as Tim Ash welcomes Brian Cugelman, Senior Scientist and Director at AlterSpark.Since 1997, Brian Cugelman, PhD has built an extensive career in social mobilization, digital engagement, and data science. He has has trained well over 150 companies on the science of persuasive technology, through his popular York University workshop on Persuasive Psychology and Interactive Design, which frequently sells out. His research on the psychology of health behavior change websites is published in the worlds top scientific e-health journal. Even the Pentagon invited Brian to educate them about persuasive design. Through AlterSpark, Brian helps clients leverage psychology and statistics to design higher converting online technologies and campaigns.
…
continue reading
167 episodi
Manage episode 234509702 series 2510030
Contenuto fornito da WebmasterRadio.FM. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da WebmasterRadio.FM o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Talking Psychological Architectures for Conversion such as the ignorance of Online Marketers who are more focused on technology instead of the operating system as Tim Ash welcomes Brian Cugelman, Senior Scientist and Director at AlterSpark.Since 1997, Brian Cugelman, PhD has built an extensive career in social mobilization, digital engagement, and data science. He has has trained well over 150 companies on the science of persuasive technology, through his popular York University workshop on Persuasive Psychology and Interactive Design, which frequently sells out. His research on the psychology of health behavior change websites is published in the worlds top scientific e-health journal. Even the Pentagon invited Brian to educate them about persuasive design. Through AlterSpark, Brian helps clients leverage psychology and statistics to design higher converting online technologies and campaigns.
…
continue reading
167 episodi
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