Jennifer Mandelbaum | Female Led Ventures Changing the Future of How Families Live

M&A Masters

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2+ y ago 30:50

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On this week’s episode of M&A Masters, we speak with Jennifer Mandelbaum, Senior Investment Director at Halogen Ventures.

Halogen Ventures is a California-based Venture Capital fund focused on investing in early stage consumer technology startups with a female on the founding team.

Female led businesses represent a massive opportunity. They deliver higher ROI and deliver higher payouts on exits, but they are still having issues raising money. Halogen Ventures, led by Jesse Draper, is ready to change that by investing in companies creating technologies that are changing lives in the consumer space.

Jennifer walks us through:

The key things that separate Halogen from all the other businesses out there, plus their hands-on strategy that supports the whole of every business they work with
The 3 word marketing strategy Halogen uses to help women portray the unique gifts they bring to the table
How they are jumping into women founded companies that support the changing way families live, work, and shop today
The trends she sees coming for the rest of 2022 and beyond
And more

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#Business #Marketing #Patrick Stroth