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MacVoices #24133: NAB - Rob Walch of Libsyn On The State of Podcasting

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Contenuto fornito da Chuck Joiner. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Chuck Joiner o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

From NAB in Las Vegas, Rob Walch, Vice President of Podcaster Relations for Libsyn, talks about the state and evolution of podcasting, including the significance of word-of-mouth marketing. We cover the advertising options open to podcasters, and ad placement within podcasts from both the effectiveness and listener engagement perspectives. Rob introduces Libsyn Ads for programmatic ad integration for their customers and highlights the importance of clear podcast titles for discoverability.

Show Notes:

Chapters:

00:02 Introduction at NAB with Libsyn.
03:18 Effective Ad Placement Strategies.
08:42 Optimizing Podcast Titles for Discoverability.
10:11 Pricing and Flexibility with Libsyn Hosting.

Support:

Become a MacVoices Patron on Patreon
http://patreon.com/macvoices

Enjoy this episode? Make a one-time donation with PayPal

Connect:

Web:
http://macvoices.com

Twitter:
http://www.twitter.com/chuckjoiner
http://www.twitter.com/macvoices

Mastodon:
https://mastodon.cloud/@chuckjoiner

Facebook:
http://www.facebook.com/chuck.joiner

MacVoices Page on Facebook:
http://www.facebook.com/macvoices/

MacVoices Group on Facebook:
http://www.facebook.com/groups/macvoice

LinkedIn:
https://www.linkedin.com/in/chuckjoiner/

Instagram:
https://www.instagram.com/chuckjoiner/

Subscribe:

Audio in iTunes
Video in iTunes

Subscribe manually via iTunes or any podcatcher:

Audio: http://www.macvoices.com/rss/macvoicesrss
Video: http://www.macvoices.com/rss/macvoicesvideorss

  continue reading

502 episodi

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iconCondividi
 

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Manage episode 420629723 series 49214
Contenuto fornito da Chuck Joiner. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Chuck Joiner o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

From NAB in Las Vegas, Rob Walch, Vice President of Podcaster Relations for Libsyn, talks about the state and evolution of podcasting, including the significance of word-of-mouth marketing. We cover the advertising options open to podcasters, and ad placement within podcasts from both the effectiveness and listener engagement perspectives. Rob introduces Libsyn Ads for programmatic ad integration for their customers and highlights the importance of clear podcast titles for discoverability.

Show Notes:

Chapters:

00:02 Introduction at NAB with Libsyn.
03:18 Effective Ad Placement Strategies.
08:42 Optimizing Podcast Titles for Discoverability.
10:11 Pricing and Flexibility with Libsyn Hosting.

Support:

Become a MacVoices Patron on Patreon
http://patreon.com/macvoices

Enjoy this episode? Make a one-time donation with PayPal

Connect:

Web:
http://macvoices.com

Twitter:
http://www.twitter.com/chuckjoiner
http://www.twitter.com/macvoices

Mastodon:
https://mastodon.cloud/@chuckjoiner

Facebook:
http://www.facebook.com/chuck.joiner

MacVoices Page on Facebook:
http://www.facebook.com/macvoices/

MacVoices Group on Facebook:
http://www.facebook.com/groups/macvoice

LinkedIn:
https://www.linkedin.com/in/chuckjoiner/

Instagram:
https://www.instagram.com/chuckjoiner/

Subscribe:

Audio in iTunes
Video in iTunes

Subscribe manually via iTunes or any podcatcher:

Audio: http://www.macvoices.com/rss/macvoicesrss
Video: http://www.macvoices.com/rss/macvoicesvideorss

  continue reading

502 episodi

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