))
Nike Baseball Legend, Bill Frishette
Manage episode 289958196 series 2873032
Contenuto fornito da Alexis Eader, Mark Sweeney, Mike Pomeranz, and Barry Axelrod. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Alexis Eader, Mark Sweeney, Mike Pomeranz, and Barry Axelrod o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
“Bo knows” Nike legend, Bill Frishette. Now, you will too!
No one at Nike had more impact on baseball than Bill. He was the man behind the legendary Bo Jackson ad campaign, having brought Nike to the Big Leagues more than 40 years ago.
You will hear how he rose from malt vendor at Dodger Stadium to top Nike executive, how he convinced major league players to wear a shoe brand no one in baseball had ever heard of, and how he convinced Nike founder Phil Knight the push into MLB was worth the risk.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
66 episodi
Condividi
