034 | How a Basement Hobby became a Booming Business

Making a Masterpiece with Norbert Elnar

We're thrilled to present an inspiring episode featuring Squaleen Atkinson, the visionary owner of Muffin Krafts®. Squaleen's crafting journey began in 2014 under the name Muffins Craft Room, where she experimented with various creative endeavors. Over the years, she has honed her craft, focusing on creating customized tumblers that celebrate Christian faith alongside other exciting themes like glitter, alcohol inks, paints, animal prints, geodes, marble, and more.

Squaleen's foray into tumbler making started at a Secret Santa party at work. Faced with the challenge of finding the perfect gift for a colleague who loved fuchsia glitter and Starbucks, Squaleen decided to create a unique tumbler herself. This serendipitous creation received overwhelming praise, prompting her to transform her crafting hobby into a full-fledged business.

Join us as Squaleen shares her journey of discovering and nurturing her creative talents, the challenges she faced in turning a passion project into a business, and her dedication to infusing her products with faith and artistry. Learn how she balances creativity with purpose, and get inspired to pursue your own creative dreams.

Our top 3 takeaways from this episode:

1. Discovered Passion Through a Happy Accident: Squaleen's entry into tumbler making was unplanned yet transformative. Her story highlights how unexpected opportunities can lead to discovering new passions and talents.

2. Turning a Hobby into a Business: Transitioning from a crafting hobby to a successful business requires courage, dedication, and strategic thinking. Squaleen shares valuable insights on how she navigated this journey, offering practical advice for aspiring entrepreneurs.

3. Balancing Creativity and Faith: Squaleen emphasizes the importance of aligning one's creative endeavors with personal values and faith. Her customized tumblers are not just products but expressions of her Christian beliefs and artistic vision.

If you're looking to ignite your creative spark and learn how to integrate faith into your artistic journey, this episode is a must-listen. Follow Squaleen on her social media channels to stay updated on her latest creations and inspiring journey.

Follow Squaleen Atkinson:

• Website: muffinkrafts.com
• Instagram: @muffinkrafts
• Facebook: Muffin Krafts

Struggling to lead your Kingdom Brand forward? Squaleen faced similar challenges, but the Kingdom Brand-building Course empowered her to craft impactful communications and build a powerful brand, all guided by Scripture. Now it's your turn. Join our on-demand Kingdom Brand-building Course and unlock your God-given purpose.

Looking for a way to build up your own kingdom brand? Join the Masterpiece Kingdom Brand Building Course where you will learn how to apply the best practices in marketing and branding to your brand - all while staying aligned with and true to God's plan. Find out more here: https://www.masterpiecebrands.com/1-click-sales