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#036 | Building Competitive Intelligence
Manage episode 357281273 series 3455502
Contenuto fornito da Juan Mendoza. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Juan Mendoza o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
A conversation with Andy McCotter-Bicknell.
In this episode I am joined by Andy McCotter-Bicknell, the head of competitive intelligence at Click-Up, content creator and founder of the competitive playbook - an online course that helps companies to build competitor intelligence programs from scratch.
We talk about the emerging field of competitive research and strategy in B2B SaaS companies, Andy’s journey building the competitive playbook, the differentiation of Clickup, competing beyond product and features, the state of competitive intel in the tech industry, building a competitive intelligence programs in companies, how competitive intel influences company strategy, and many other topics.
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