))
#50 | Roger Dunn on the rise of retail media and navigating the trade-offs between ads and experience with online commerce
Manage episode 371107479 series 3455502
Contenuto fornito da Juan Mendoza. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Juan Mendoza o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
A conversation with Roger Dunn.
In this episode, we are joined by Roger Dunn. Roger is a consultant in retail media space and recently worked as Head of Retail Media for Australia & New Zealand at Criteo, where he helped retailers setup & scale their own retail media networks, as well as forming partnerships and broader up-skilling of agencies.
Roger previously spent the majority of his career agency side specialising in retail and e-commerce and played a crucial role as founder of GroupM Commerce in ANZ, he was also the e-commerce lead for WPP AUNZ and more. On the Agency side, Roger has also help created the Amazon Academy & Amazon Unboxed event at GroupM, building strong relationships with key partners like Amazon, eBay & Woolworth's Cartology.
In this episode, we talk about the rise of retail media and where it sits in the broader media landscape, how it compares to other type of media, the current silos and inefficiencies, navigating the trade-offs between ads and experiences as well as channels and opportunities.
Go here for show notes, links, and resources.
Follow Juan Mendoza on LinkedIn and Twitter.
Listen on Apple, Spotify, Google, and everywhere else.
You can find Roger on LinkedIn .
68 episodi
Condividi
