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Personalized Nutrition & DSM’s Revamped Brand Strategy

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Manage episode 280231974 series 2805304
Contenuto fornito da Nutraceuticals World. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Nutraceuticals World o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Royal DSM, a global science-based company in nutrition, health and sustainable living, recently launched a new brand campaign for the human nutrition and health markets.

The concept reflects DSM’s evolved strategic direction in human nutrition and health as an end-to-end partner within the value chain, championing the purpose behind products that help solve nutritional challenges and keep the growing global population healthy.

The new brand strategy includes restructuring DSM’s human nutrition and health portfolio around three key pillars: high-quality products, customized solutions and expert services. The company said this reflects its position as a reliable, innovative, purpose-led partner.

In this podcast, Philip Eykerman, president of DSM Human Nutrition & Health, discussed the company’s strategic restructuring and purpose-led focus.

James Bauly, head of personalized nutrition at DSM Human Nutrition & Health also offered perspective on the company’s approach to innovation and the future of personalized products.

  continue reading

24 episodi

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iconCondividi
 
Manage episode 280231974 series 2805304
Contenuto fornito da Nutraceuticals World. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Nutraceuticals World o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Royal DSM, a global science-based company in nutrition, health and sustainable living, recently launched a new brand campaign for the human nutrition and health markets.

The concept reflects DSM’s evolved strategic direction in human nutrition and health as an end-to-end partner within the value chain, championing the purpose behind products that help solve nutritional challenges and keep the growing global population healthy.

The new brand strategy includes restructuring DSM’s human nutrition and health portfolio around three key pillars: high-quality products, customized solutions and expert services. The company said this reflects its position as a reliable, innovative, purpose-led partner.

In this podcast, Philip Eykerman, president of DSM Human Nutrition & Health, discussed the company’s strategic restructuring and purpose-led focus.

James Bauly, head of personalized nutrition at DSM Human Nutrition & Health also offered perspective on the company’s approach to innovation and the future of personalized products.

  continue reading

24 episodi

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