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S02 Episode 8: Consumer distractions — and how to cut through them
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This is the eighth episode of Market With Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.
Consumer distractions are a constant and unavoidable reality. As such, they make cutting through a noisy market much more difficult.
Jorge Barraza , Ph.D., Director of the Master of Science in Applied Psychology program at the University of Southern California, spoke to us about consumer distractions and how they contribute to market noise.
Dr. Barraza specializes in applying psychology and neuroscience to consumer behavior and experience design. He has published on the psychology of emotion, decision-making, consumer behavior, storytelling and entertainment.
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