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EPISODE 212- Electric Comebacks: VanMoof's CEO Eliott Wertheimer on How to Re-Market a Brand
Manage episode 435504499 series 3232865
Eliott Wertheimer is the co-CEO of VanMoof and LAVOIE, with a background in founding FuroSystems. He has worked as an EV Charging Technologies Consultant at Zebra Fuel. Eliott holds a Master's Degree in Innovation, Entrepreneurship, and Management from Imperial College London and a Master's Degree in Aerospace Engineering from the University of Bristol.
On The Menu:
1. Overcoming internal tensions at VanMoof through transparency, communication, and fostering teamwork.
2. Importance of business model innovation, aesthetics, and intuitive features in the e-bike industry.
3. Commitment to sustainability, including better supply chain practices and a future aim for net-zero carbon emissions.
4. Navigating the complexities of scaling hardware and software products efficiently.
5. Building a community through clear brand values and product excellence, especially in rebuilding trust.
6. Financial and brand damage from recalls, emphasizing the importance of preventive measures.
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Follow us on social media to hear from us more -
Facebook- https://bit.ly/3ZYLiew
Instagram- https://bit.ly/3Usdrtf
Linkedin- https://bit.ly/43pdmdU
Twitter- https://bit.ly/43qPvKX
Pinterest- https://bit.ly/3KOOa9u
Happy creating!
#EliottWertheimer #VanMoof #Outgrow #ReMarket #Brands #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast
478 episodi
Manage episode 435504499 series 3232865
Eliott Wertheimer is the co-CEO of VanMoof and LAVOIE, with a background in founding FuroSystems. He has worked as an EV Charging Technologies Consultant at Zebra Fuel. Eliott holds a Master's Degree in Innovation, Entrepreneurship, and Management from Imperial College London and a Master's Degree in Aerospace Engineering from the University of Bristol.
On The Menu:
1. Overcoming internal tensions at VanMoof through transparency, communication, and fostering teamwork.
2. Importance of business model innovation, aesthetics, and intuitive features in the e-bike industry.
3. Commitment to sustainability, including better supply chain practices and a future aim for net-zero carbon emissions.
4. Navigating the complexities of scaling hardware and software products efficiently.
5. Building a community through clear brand values and product excellence, especially in rebuilding trust.
6. Financial and brand damage from recalls, emphasizing the importance of preventive measures.
Click here for a free trial: https://bit.ly/495qC9U
Follow us on social media to hear from us more -
Facebook- https://bit.ly/3ZYLiew
Instagram- https://bit.ly/3Usdrtf
Linkedin- https://bit.ly/43pdmdU
Twitter- https://bit.ly/43qPvKX
Pinterest- https://bit.ly/3KOOa9u
Happy creating!
#EliottWertheimer #VanMoof #Outgrow #ReMarket #Brands #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast
478 episodi
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