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EPISODE 215- User-Centric Marketing: Bunq's Chief of Staff Bianca Zwart on how to Build Across Diverse Markets

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Contenuto fornito da Outgrow. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Outgrow o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Bianca Zwart is the Chief of Staff to the CEO at bunq in Amsterdam, where she has been since August 2022. She has a strong background in communications and public relations, having founded Black & White Communications and I/RISE. She previously served as Head of PR & Communications and Team Lead of User Operations at bunq. On The Menu: 1. Strategies employed to scale internationally and focus on localizing for diverse cultures and regulations. 2. Approach to achieving profitability by aligning commercial success with user happiness. 3. Using AI for anti-money laundering and challenging outdated regulations. 4. Automating manual processes to focus human expertise on adding value, especially in search marketing. 5. Maintaining simplicity in products and communication to stand out in a complex financial market. 6. Blending creative approaches with a can-do attitude in a fast-paced environment. Click here for a free trial: https://bit.ly/495qC9U Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #BiancaZwart #Bunq #Outgrow #DiverseMarkets #UserCentric #Marketing #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

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455 episodi

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iconCondividi
 
Manage episode 438244532 series 3232865
Contenuto fornito da Outgrow. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Outgrow o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Bianca Zwart is the Chief of Staff to the CEO at bunq in Amsterdam, where she has been since August 2022. She has a strong background in communications and public relations, having founded Black & White Communications and I/RISE. She previously served as Head of PR & Communications and Team Lead of User Operations at bunq. On The Menu: 1. Strategies employed to scale internationally and focus on localizing for diverse cultures and regulations. 2. Approach to achieving profitability by aligning commercial success with user happiness. 3. Using AI for anti-money laundering and challenging outdated regulations. 4. Automating manual processes to focus human expertise on adding value, especially in search marketing. 5. Maintaining simplicity in products and communication to stand out in a complex financial market. 6. Blending creative approaches with a can-do attitude in a fast-paced environment. Click here for a free trial: https://bit.ly/495qC9U Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #BiancaZwart #Bunq #Outgrow #DiverseMarkets #UserCentric #Marketing #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

  continue reading

455 episodi

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